MARKETING PLAN

Have you undertaken a range of marketing campaigns that have failed to live up to expectation? Then ask yourself, were they part of a targeted and measurable marketing plan (aligned to your business plan, vision and objectives). If not, you might want to rethink.

 

Time is precious, but prioritising a marketing plan will help your business connect with your employees, connect with your customers, reduce risk and deliver that all important return on investment. Your marketing plan (including a comprehensive marketing audit and marketing strategy) covers the following key areas:

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• Markets, Customers and Competitors 

• Value Proposition and Key Messages

• Short, Medium and Long-Term Objectives

• Segmentation, Targeting and Positioning

• Strategy, Marketing Channels and Tactics

• Marketing and Content Schedule

• Measurement and Review

 

Regular analysis and measurement is essential. This enables you to re-invest in high-performing marketing channels/tactics and instigate important strategic shifts based on ongoing market, customer, and competitor insight.

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